Tech Pitch: HomeTouch

The doctor behind the new online carer marketplace explains why elderly patients need more care and discusses the benefits of being central to Silicon Roundabout

Company name: HomeTouch
Founder: Dr Jamie Wilson (36)
Background: Wilson is a doctor by training and practiced in the NHS for 10 years. Subsequent stints in managerial and product management roles within digital health, including a Silicon Valley neurotech start-up, lured him to the business side of healthcare.
Based in: London

Very simply, what does your tech start-up do?

HomeTouch is a marketplace connecting self-employed carers to people looking for home care. Our platform allows care seekers to search for carers near them by postcode, browse carer profiles, send messages to carers and ultimately hire them.

Tell us why there’s a need – what do you disrupt?

It’s no secret that we have an aging population and the NHS is under significant strain due to frail elderly patients needing care at home. What many people don’t realise is that if you own a property you will almost certainly have to pay for care yourself, which can cost tens of thousands of pounds if you go via typical care agencies who charge you a lot and pay carers very little. This has led to a demoralised workforce with high turnover of staff.

HomeTouch turns this approach on its head by allowing carers to set their own rates and applies the dating principles of matching people based on location, interests and needs allowing people to get set up with a great local carer within minutes.

Are you funded?

We have been very fortunate to be funded by Healthbox, UnLtd, the government’s Technology Strategy Board and the Nominet Trust.

What were you doing before starting?

I was an NHS psychiatrist up until 2007 and then I went to business school in London and California where I got the entrepreneurial bug and realised I wanted to do something to improve healthcare on a larger scale.

What’s the best thing about where you’re based?

We’re based in a co-working space by Bond Street. Other than being very centrally located and a bright and lively space, it comes with the benefit of having great foodie options around the corner on Marylebone High Street. Investor meetings are fairly handy too as we’re a tube ride away from Silicon Roundabout and funds located in Central London.

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