Tech Pitch: ICE Security

Founded by students at the School of Communication Arts in Brixton, the device has support from Lambeth Police and charity Victim Support

Company name: ICE Security
Founders: Students at the School of Communication Arts (aged 21-31)
Background: The School of Communication Arts was created by the advertising industry, as a more vocational answer to the typical university model. One of the things that makes it such a special place, and sets it apart from other schools, is the huge variety of students from different backgrounds that come through its doors. This is made possible through the large amount of scholarships the school offers, and so any proceeds from ICE will go back into the scholarship fund.
Based: We are based inside a big church in Brixton, which used to be a famous nightclub called Mass.
Launched: November 2016

Very simply, what does your start-up do?

ICE Security is a device that with a single click sends an alert to selected contacts, police and other users, if you are feeling threatened.

It is a palm-sized disc, which can be hooked onto a bag or key ring, which connects to an app via Bluetooth. On the app you can select up to five contacts, who will be notified if you feel threatened. Once the disc is pressed these contacts, the police and other users nearby will be able to track your location, even if you are on the move.

Tell us why there is a need – what did you disrupt?

The initial need for ICE came from the students at the school, who worked late and often found themselves walking home alone in the dark. Although Brixton is certainly safer than it used to be, there was still a need for an extra safety net.

In order to solve this problem, we wanted to not only build technology, but a community, crowd sourcing safety – a kind of neighbourhood watch for the mobile generation.

Are you funded?

We are currently in the process of crowdfunding.

What were you doing before you started ICE Security?

For the past nine months, the students – alongside the dean of the school Marc Lewist – have worked alongside the country’s top design, marketing, PR and engineering agencies to get us to where we are now.

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What’s the best thing about where you’re based?

The fantastic thing about launching a product within a school setting is drawing on the vast range of ideas and talent from both students and mentors.

Being based in Brixton has also given us the wonderful opportunity of working with Lambeth police, with whom we are currently organizing our first trial throughout the borough.


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