Tech Pitch: Magnetic London

According to graphic design expert Kaan Aydogmus, print is not dead and his start-up Magnetic proves it. Startups finds out more about the London design agency

Company name: Magnetic London
Founder: Kaan Aydogmus (33)
Background: Aydogmus worked in several multi-national companies as a project manager, and marketing and sales manager before studying graphic design.
Based in: London (also has offices in Istanbul).

Very simply, what does your tech start-up do?

  • Magnetic is a multi-disciplinary design agency and cover all areas of print and digital design
  • We blend the boundaries between print and digital by using cutting edge technologies like augmented reality, video catalogues etc.
  • In short, we are a one-stop-shop for all your design and communication needs in today’s fast changing environment.

Tell us why there’s a need – what do you disrupt?

We are one of a handful of forward-thinking companies on this planet who have the capability to deliver real results using this exciting new platform, which is already revolutionising how we interact with our physical environment.

Some people say print is dead but we disagree. We believe that print is evolving, and augmented reality is a great tool to bring print to life.

Are you funded?


What were you doing before starting?

I previously worked for multinational companies as a project manager and a marketing and sales manager. After a while I got frustrated with the hierarchical structure and the conventionalisms that existed. I wanted to do something that allowed me to express my creative and innovative side, so I decided to return to higher education to study graphic design.

After completing my degree in London, it dawned on me that working for someone else really wasn’t for me. This is when setting up my own business seemed like a good idea. At that point, I said to myself: “I have nothing to lose. So why the hell not?”

In 2011, I founded Magnetic. It was a one-man show at the beginning; it was hard and there were a lot of sleepless nights. Since then then the business has grown from strength to strength. There are now eight employees in total and hopefully we’ll expand even further in the future.

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I knew it was going to be a challenge to start the business but I like pushing myself. In the end, the biggest challenge was working on my own and creating an initial portfolio.

What’s the best thing about where you’re based?

  • Access to a global talent pool
  • Reaching international markets is easier
  • London itself is a brand – it increases credibility and reliability
  • The creative ecosystem (events, courses, opportunities, etc).


(will not be published)