Tech Pitch: Mrs Style

Just months after launching menswear e-commerce shop Mr Style, fashion entrepreneur Jordan Konopate tells us about his new website for women...

Company name: Mrs Style
Founders: Jordan Konopate(28)
Background: E-commerce consultant, fashion photographer and founder of Mr Style
Based in: London

Very simply, what does your tech start-up do?

  •  Mrs Style aggregates the best women’s fashion sites and brands onto an easy to use platform.
  •  We make it easy for women to search for a particular item such as a black dress and then see options from hundreds of different brands, then filter then by price, brand etc.

Tell us why there’s a need – what do you disrupt?

There’s a need for a simple and easy to use dedicated women’s shopping experience. I feel that we are disrupting the industry as we have removed all the unnecessary clutter and given a purer user experience because of it.

Are you funded?

No we are bootstrapping the business at the moment.

What were you doing before starting?

I had been working as an e-commerce, online marketing consultant and fashion photographer for over 10 years. I have worked with a wide range of clients mainly in the fashion industry.

Earlier this year I launched Mr Style, a similar premium fashion site targeted at men which curates menswear from across the globe.

What’s the best thing about where you’re based?

London is the perfect place for starting a fashion technology business. Some of the best fashion brands in the world are based here, which makes it a great place for us to be based. There is also a great pool of talent in the capital.

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