Tech Pitch: Natter
The three month old social media start-up explains how it's driving engagement by enabling you to ‘have a natter’ using just three words….
Company name: Natter
Founders: Neil Stanley (50) CEO and Dan Bartlett (28) CTO
Background: Stanley; ex Army then went into financial services working at Goldman Sachs for 10 years. Has since been involved in a number of tech start-ups.
Based in: Bath
Very simply, what does your tech start-up do?
Natter is an online social media and networking platform.
It allows users to communicate through short three word messages called ‘Natters’ and use additional hashtags and engage directly with other users.
Since launching in December 2014 we already have over 3,000 active registered members who have fully embraced ‘having a natter’ with their friends and sharing their updates with the community.
Through Natter’s explore function, users can find other members to follow that are nearby and sharing similar updates. This drives forward the social aspect of the service as rather than simply following friends and celebrities, we want users to engage with each other.
Tell us why there’s a need – what do you disrupt?
Natter was originally conceptualised as a nano blogging service to allow users to connect with others through short and snappy messages.
The original idea came about at a birthday party when people were asked to describe the birthday boy in three words, this sparked the idea, and rest is history.
With so many people now using at least one form of social media, the service was designed for those looking for a new social experience. Natters tend to fall into one of two types: deeply considered and thought provoking three word statements, often with a sense of mystery, or alternately a simple check in such as “in the pub”.
Are you funded?
Natter is backed by Alamex a technology incubator based in Bath.
What were you doing before starting?
Neil Stanley: Before founding Natter, I was involved in a number of different tech startups including a school directory website, SchoolGuide.co.uk, that allows parents to find the best schools in their area and gain access to official stats and Ofsted reports.
Prior to this I served with the British Army where I made my way up to a Captain and attended the London Business School where I completed an MBA before working in finance, most notably spending over 10 years at Goldman Sachs.
What’s the best thing about where you’re based?
Bath has been a region of tech innovation for a number of years with many young start-ups emerging due in large part to the talent in the area, and also to the fact the city boasts a number of early-stage tech investors.