Tech Pitch: Pollpic

An idea conjured up from the growing "chelfie" craze, Pollpic is the new social platform which enables you to get an opinion on just about anything...

Company name: Pollpic
Founders: Ranjet Chohan (46) and Alvan Whittaker (44)
Background: Chohan has been CTO at a number of start-ups while Whittaker previously ran his own personal styling business.
Based in: GROW@GreenPark, Reading

Very simply, what does your tech start-up do?

Pollpic is the social platform for sharing opinions. Our app connects people with people who share their interests, hobbies and passions, and build influence in a fun and fast way, simply by swiping an image. Through our polls, users can crowdsource and share opinions in a simple, instant way on anything from sports and fashion through to music and celebrities.

Pollpic also gives brands a new platform to build engagement and get closer to their customer and fan communities.

Tell us why there’s a need – what do you disrupt?

We’ve started with a small problem based on genuine human behaviour, following social media trends for people asking opinions on Twitter and Facebook, without being able to capture feedback in real time or an engaging format.

We quickly saw the app’s potential to scale as an influencer tool for decision-making for brands. Brands can adopt the social platform to connect directly with and get closer to their customers, users and fans, using the data in real-time, to respond via agile marketing strategies or promotions.

Our aim is to disrupt behaviour rather than an industry so that Pollpic users are empowered, informed and action-led. We’ve also worked hard to create a brand users have an affinity with and this drives action rather than social network fatigue.

Are you funded?

Yes we have three private investors; one based in the US and one who is a previous client of Whittaker. Like so much with investment, it was all about the timing.

Our investor relationships go way beyond finance – our investors are supportive, encouraging and have a genuine interest in our product. The value that personal involvement brings from investors is incredible.

What were you doing before starting?

Chohan was working in another start-up and Whittaker was reconsidering where he was going with his style consultancy business. We’re old friends – family friends really – so when Chohan had the idea for Pollpic, based on his wife’s endless stream of “chelfies” (changing room selfies), it was a great opportunity for a joint venture.

What’s the best thing about where you’re based?

We work from a great start-up hub called GROW@GreenPark which launched last year to re-energise the Thames Valley’s start-up scene. There’s other start-ups, creatives, web developers and freelancers based here which is great as we get to collaborate with other ambitious local businesses and tap into an amazing talent pool too.

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