Tech Pitch: Seenit

One of Startups' top 20 new businesses to watch in 2015, meet the video start-up turning fans and employees into mobile film crews...

Company name: Seenit
Founders: Emily Forbes (27) & Max Werner (30)
Background: Forbes –  film and production background. Werner – product developer with 10 years of experience with clients such as Stella McCartney and Google.
Based in: Holborn, London

Very simply, what does your tech start-up do?

  •  Seenit is a video collaboration platform helping brands and organisations co-create video with the communities, fans, employees and experts.
  •  We set brands up with their own private online studio where they can load scripts into their capture app for their new ‘mobile film crew’ to follow, record and upload. The video can then be easily reviewed, edited and shared out to social media. Brands can now turn branded crowd-sourced video around whilst events are happening.
  •  We help brands to meet the demand social media and online consumption puts on them.  Brands are now able to stay relevant and be reactive through video as well as bringing the people at the heart of the brand into the content creation.

Tell us why there’s a need – what do you disrupt?

Social media puts a huge pressure on brands and organisations today to produce a flow of high quality reactive and relevant video however traditional ways to produce video can be very expensive and time consuming. Brands need new ways of engaging with their communities and the tools to harness this ever growing era of user-generated content (UGC). However associated with UGC is the fear of losing control, legal ownership and quality.

What Seenit provides is a way for brands to bring the people at the heart of their brands into the content creation at any time from anywhere in the world. This is transforming the way video is being created, breaking down any traditional barriers and opening up possibilities of storytelling like never before.

Are you funded?

Yes, we went through the Collider13 Accelerator at the start of the year where we received funding of £30,000 and a £40,000 loan from Creative England. We are currently in the process of raising our first seed round.

What were you doing before starting?

Forbes: My background is in film, I spent five  years working in production starting out in feature film at Working Title and also working at Partizan on commercials and music videos. After moving to South Africa to become a producer I had a go at creating my own short film. It was here that I first came across the power of UGC. I arrived to film a protest and quickly realised a smartphone generation were readily documenting everything they saw. Their footage was personal, current and opinionated. This was when the idea behind Seenit all started.

What’s the best thing about where you’re based?

We’re based in Holborn which is fantastic for our brand and agency meetings. We’re actually moving to a new space called The Collective near Tottenham Court Road in January, a co-working space housing start ups, we’re excited to be around the buzz of other young companies again!

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