Tech Pitch: StreetDots
Co-founded by the man behind the famous 'Bunny Chow' street food business, this all-in-one app helps street food traders book pitches aka 'dots'
Company name: StreetDots
Founders: Atholl Milton (41) and Darren Callcott (43)
Background: Milton has over 20 years’ experience working for some of the biggest names in catering including Starbucks and Jamie Oliver Group, as well as his own venture – street-food business Bunny Chow. Callcott is a director of CADA Design Group, an international retail, branding and interior design agency whose clients include Westfield and Fortnum & Mason.
Based in: London
Very simply, what does your tech start-up do?
StreetDots works with landlords to run a network of street-trading pitches or ‘dots’ that can be booked by street-food traders or other retailers via a one stop app. Each dot hosts a different trader each day bringing variety to local workplaces and communities.
- StreetDots liberates street-traders from admin with an app that handles, booking, rent, sales data, marketing and licensing.
- We help landlords define and design street-trading space on their estates enabling them to monetise and enliven dormant areas.
- Consumers gain from a constantly changing showcase of street-food vendors minutes from their home or workplace.
Tell us why there’s a need – what do you disrupt?
Street-trading is one of the oldest methods of doing business known to man. Unfortunately, its practices are also rooted in the past. It’s a sector overlooked by tech, languishing in the world of form-filling, paper trails and missed phone calls.
StreetDots’ one-stop technology modernises the sector for both traders and landlords. The third winner is the consumer who benefits from a network of buzzing food and retail zones.
Are you funded?
We’re currently seed-funded and gearing up to a Series A fundraising in the spring of 2017.
What were you doing before starting?
Former Startups Awards finalist Milton was touring London with his street-food truck selling the South African dish ‘Bunny Chow’ (hollowed out loaves with hot fillings). He found he was spending up to 70% of his time dealing with pitch-booking admin rather than concentrating on his brand.
A discussion with retail designer Callcott led to the idea of a network of pitches inspired by London Underground busking zones, which traders could simply book online, roll up, trade, and roll off. This led to the launch of StreetDots in 2014.
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What’s the best thing about where you’re based?
London is an inspiring place to start a tech business. There is always something on, whether it’s a networking event, pitch competition or mentoring scheme. Our location near Borough Market gives us exposure to the other pillar of our business; great street-food.
If we ever get bogged down with the start-up thing, a short stroll reminds us of the people we are here to serve; those that create great food and those that eat it!