Tech Pitch: StreetDots

Co-founded by the man behind the famous 'Bunny Chow' street food business, this all-in-one app helps street food traders book pitches aka 'dots'

Company name: StreetDots
Founders: Atholl Milton (41) and Darren Callcott (43)
Background: Milton has over 20 years’ experience working for some of the biggest names in catering including Starbucks and Jamie Oliver Group, as well as his own venture – street-food business Bunny Chow. Callcott is a director of CADA Design Group, an international retail, branding and interior design agency whose clients include Westfield and Fortnum & Mason.
Based in: London

Very simply, what does your tech start-up do?

StreetDots works with landlords to run a network of street-trading pitches or ‘dots’ that can be booked by street-food traders or other retailers via a one stop app. Each dot hosts a different trader each day bringing variety to local workplaces and communities.

  • StreetDots liberates street-traders from admin with an app that handles, booking, rent, sales data, marketing and licensing.
  • We help landlords define and design street-trading space on their estates enabling them to monetise and enliven dormant areas.
  • Consumers gain from a constantly changing showcase of street-food vendors minutes from their home or workplace.

Tell us why there’s a need – what do you disrupt?

Street-trading is one of the oldest methods of doing business known to man. Unfortunately, its practices are also rooted in the past. It’s a sector overlooked by tech, languishing in the world of form-filling, paper trails and missed phone calls.

StreetDots’ one-stop technology modernises the sector for both traders and landlords. The third winner is the consumer who benefits from a network of buzzing food and retail zones.

Are you funded?

We’re currently seed-funded and gearing up to a Series A fundraising in the spring of 2017.

What were you doing before starting?

Former Startups Awards finalist Milton was touring London with his street-food truck selling the South African dish ‘Bunny Chow’ (hollowed out loaves with hot fillings). He found he was spending up to 70% of his time dealing with pitch-booking admin rather than concentrating on his brand.

A discussion with retail designer Callcott led to the idea of a network of pitches inspired by London Underground busking zones, which traders could simply book online, roll up, trade, and roll off. This led to the launch of StreetDots in 2014.

What’s the best thing about where you’re based?

London is an inspiring place to start a tech business. There is always something on, whether it’s a networking event, pitch competition or mentoring scheme. Our location near Borough Market gives us exposure to the other pillar of our business; great street-food.

If we ever get bogged down with the start-up thing, a short stroll reminds us of the people we are here to serve; those that create great food and those that eat it!

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