Tech Pitch: wayve

The multi-screen advertising start-up already works with some of the biggest names in media and recently raised £300,000 - Startups finds out more...

Company name: wayve
Founder: Jamie Parker (35)
Background: Founder of digital creative agency Kodu, which he started in 2008 after seven years spent as an account director at Tangozebra
Based in: Corsham Street, London

Very simply, what does your tech start-up do?

wayve is an advertising technology (adtech) company that is simplifying multi-platform advertising.

wayve’s 360 degree advertising platform re-defines the end-to-end advertising workflow process for publishers, media and creative agencies. It enables creative agencies, publishers and media agencies to create, distribute and monitor advertising campaigns seamlessly across multiple devices and screen sizes.

By offering a simplified media buying process, wayve enables effective multi-platform ad placements and audience monetisation, alongside the tools to develop engaging and creative HTML5 ads. Patented AI technology converts existing brand assets into animated HTML5 content and automatically generates publisher specific ad packages, pre-configured with proprietary reporting for simplified distribution.

The platform is already in use by a number of leading global brands including The Financial Times, Bloomberg, The Wall Street Journal and News UK.

Tell us why there’s a need – what do you disrupt?

Brands are looking for efficient ways to enhance their assets and engage with their audience.

Creative agencies, publishers and media agencies are looking for ways to streamline multi-platform advertising campaigns in a way that is cost-effective, digitally enhanced and measurable in real-time.

Are you funded?

Yes, in September this year we received £300,000 seed investment from Mercia Fund Management’s newest hybrid SEIS and EIS fund. This is currently being used to implement and extend our expansion strategy, including building our team.

What were you doing before starting?

In 2008 I started Kodu, a specialist digital creative agency creating cutting edge content solutions. Kodu worked with some of the world’s leading brands including Castrol, Bacardi, Jaeger Le-Coultre, Motorola & VW; the business sold to a media group in 2012.

Prior to Kodu, I worked as a key member of the Tangozebra technical team before switching focus to help the business stretch the creative capabilities of rich media advertising. Tangozebra sold to DoubleClick/Google in 2007.

What’s the best thing about where you’re based?

Old Street, or Silicon Roundabout as it’s now known, has changed dramatically over the last few years and is now the mecca for tech start-ups in the UK. This has helped create a vibrant community of intellectuals which gives businesses like wayve the ability to hire existing top talent as well as attract graduates looking for something more than the traditional corporate environment of big business.

Mentoring, networking and funding is also hugely important for any entrepreneur as starting a business is one of the hardest things you could ever do. Silicon Roundabout has a diverse mix of both incubators and venture capitalists (VCs) on it’s doorstep making life that bit easier when it comes to raising seed capital, finding affordable office space and of course those early hires!

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