Tech Pitch: Wonderush

In our latest tech start-up interview, we find out about the new lifestyle subscription service which offers hot tub dining and yoga raves...

Company name: Wonderush
Founders: Nelson Sivalingam
Background: Sivalingam is an award-winning filmmaker and entrepreneur, born in London to Sri Lankan parents who migrated to the UK fleeing the Civil War.
Based in: London

Very simply, what does your tech start-up do?

Wonderush is an innovative lifestyle subscription service that connects hard-to-sell last minute spaces for classes and experiences with consumers actively seeking things to do in their city.

With Wonderush, members can book and enjoy unlimited handpicked things to do ever day for a monthly flat fee. From salsa to stand-up, yoga raves to pottery and hot tub dining to cocktail making, members can book as many as they like every month at no extra cost.

Tell us why there’s a need – what do you disrupt?

For consumers, a work-life balance is becoming increasingly difficult to achieve and there is no economical means to spend your hard earned leisure time trying new things on a regular basis. For activity providers, new customer acquisition is an expensive process and many are running their activities under capacity. Wonderush provides an easy and simple way of managing your social life, for a low monthly cost while helping activity providers operate at full capacity.

It’s a win-win business model.

Are you funded?

We received £500,000 from investment fund and incubation studio Fuel.Ventures. Fuel.Ventures specialise in e-commerce start-ups and was co-founded by one of Europe’s leading technology entrepreneurs and investors; Mark Pearson (founder of MyVoucherCodes.co.uk).

What were you doing before starting?

Not long after graduating, I founded an online business called One Minute London, a video guide to eating and drinking in London, and users could also book the venues through it. It was awarded O2 Smarta Micro Business of the Year, voted in the top 100 start-ups in the UK and was named ‘The Future of Food’ by the Evening Standard.

I sold the technology for One Minute London and started Wonderush, which has already been nominated for a Dot London award for New Business of the year.

What’s the best thing about where you’re based?

It is great to be based in a city which is full of energy and opportunity. London is a diverse place, full of curious people and we wanted the Wonderush experience to reflect that.

We are convinced that Wonderush has at least one activity or experience that would appeal to every single Londoner. The plan is to grow and see Wonderush in all major UK cities within the next year, but London is definitely the perfect place to start.

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