Tech Pitch: Wooju

The app which enables you to ask your friends yes/no questions ranging from what they think of your outfit to whether they think you're hot; meet Wooju...

Company name: Wooju
Founders: Calum L. Leslie (23)
Background: Law graduate: Bachelor of Laws (LLB) At the University of Edinburgh, LLM Law at The University of Texas, Austin
Based in: London

Very simply, what does your tech start-up do?

Wooju is a question-messaging app where you can ask your friends for a second opinion. Just take a picture, ask a yes or no question and select friends to send your question to. Your friends will vote and you get back a poll showing the percentage of yes or no votes, making it easier to make a decision. It’s as simple as snap, ask, send and solve!

Tell us why there’s a need – what do you disrupt?

From questions such as “should I buy these shoes?” to “is he hot or not?”, people love to ask questions and get answers. So much so, that there are 86.4 million questions asked on Twitter every day. This means that around 1,000 questions are asked every single second. So what happens to these questions? Well not a lot really as there is currently no efficient way of asking a question and gathering results that give you an actionable outcome. Therefore, the majority of these questions asked on Twitter and every other social network combine to create noise, noise that is of value to no one.

In fact 80% of people asking questions on Twitter are not satisfied with the response rate. This is because when you ask even a simple yes or no question on Twitter you get a few yes’s, a few no’s, some alternative opinions and then the smart arse that makes some remark that starts a completely separate conversation. It’s the same for every social network, we cannot ask questions and get results that give us an actionable outcome. That’s where Wooju comes in!

Are you funded?

Yes – seed funding from The Airlink Group

What were you doing before starting?

I founded a company called 20:20 Multimedia Group in my final year of University after being inspired by Adam Dell (who taught me while I was in Austin) and became obsessed with the tech industry. 20:20 is an app development platform and I knew that before I could build a social product that does not follow the rules of traditional business, I should learn how to run a real business with cash flow, clients etc. So I did this for 14 months, built up a team and started working on Wooju on October 31 2013. We did not bring the concept to market until April 2 2014.

Wooju was founded as a result of my time in the US. When I arrived in 2011 I decided to do the most typically American college thing I could think of and so I joined a fraternity. One evening I was at a party talking to a girl. Things were going pretty well until mid sentence, she stopped, reached down, pulled out her phone and took a picture of me. I asked what she was doing and she said, “I’m finding out whether or not my friends think you’re hot”. I was a little taken a back by this as it had never happened to me before, well not to my knowledge, but the incident started a thought process that has driven me to think about all the types of questions that people ask in life and build the foundation of what will become a great business.

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What the best thing about where you’re based?

We are currently taking part in the Microsoft Ventures Accelerator programme. The access to mentors, advice and help through the Accelerator is insane. One example is  the support from our mentors who are Paul Halliwell, one of the first members in Talk Talk who took it from a small team to over £1bn in revenue, and Troy Collins, founder of Secret Escapes, whose advice prevents us making many mistake, although we still make mistakes (on a daily basis) but this is part of the learning experience.

By extension, London’s network and talent pool in the tech scene is insane! We have extended our team from six in Glasgow at the start of the programme to 12 members in just 12 weeks. The talent in this city is tremendous. We will start the Series A round funding conversation mid 2015 and will be looking to raise from a London venture capital firm. London is an exciting, highly relevant place for us to be located and we are taking advantage of every single second.


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