Tech Pitch: Wooshii

We get to know the video production marketplace making video "easy, accessible and affordable" for businesses of all sizes...

Company name: Wooshii
Founders: Fergus Dyer-Smith (38)
Background: Film, web design, founder of music festival Snowbombing
Based in: London

Very simply, what does your tech start-up do?

  • Wooshii is a video production marketplace connecting those who want video with those who make video.
  • You post your brief and set your budget and the relevant video-makers or animators in our community will respond with their pitch. You review their profile and portfolio to find the most appropriate partner. We have 10,000 video makers in our creative community.
  • Wooshii makes video creation easy and acts as a gateway to a fragmented, largely freelance community.

Tell us why there’s a need – what do you disrupt?

Talk to anyone selling video advertising; media owners like YouTube, digital media agencies and programmatic buying platforms – their common obstacle is asset production. The video advertising boom is opening up storytelling to all businesses not just a top tier of brand advertisers who are familiar with creative agencies, their production houses and costs.

Video production is also now on the job description for those in training, corporate communication, event management, digital managers, entrepreneurs and it’s new to them.

Finding the right partner through a Google search or friends of friends is scrappy and often costs are discussed last. That’s frustrating if you have a £2,000 or £5,000 budget.

So our job is to make video easy – accessible and affordable for all.

Are you funded?

We were bootstrapping the first few years, we raised £550,000 seed investment early 2014 and we are now raising a Series A round.

What were you doing before starting?

I come from a family that has been in film since film began but I started adult life exploring the wonderful world of BioChemistry. The Internet then came along and web design contracts were pretty lucrative distraction for a hard up student!

I then went through a rocketship learning curve as second in command of a young tour operator sending thousands of students all over Europe and creating the snowboarding and music festival, Snowbombing.

The internet pulled me back though and after moving to Portugal in 2008 I really wanted to see if the  ‘work from anywhere’ promise of the internet had been realised. So I started Wooshii. Wooshii was a business that would test this theory.  As a team we worked remotely, (me from a beach) and the product connected a global community of video and animation talent with anyone that needed video assets.

What’s the best thing about where you’re based?

We have been working as a distributed business for several years, working at one point from Portugal, Rome, San Francisco and London – mirroring the experience of our production community. As we grow we need more collaborative time and space, so we established a London office. We now have the best of both worlds, a base in London – a great hub for creative industries , investors and partners – plus an appreciation of remote working that attracts a broader pool of talent.


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