Tech Pitch: YourInterest.com

We caught up with the woman behind the online to offline social network start-up to find out how it's connecting "like minded people" ...

Company name: YourInterest.com
Founder: Ekaterina Lengefeld (37)
Background: Lengefeld started a travel agency business aged 20 while at university and sold the company after two and a half years. She then worked for large corporates such as Thomas Cook, Bosch, Merck, Roche and more recently worked on digital and e-commerce projects.
Based in: Google Campus, Old Street, East London

Very simply, what does your tech start-up do?

YourInterest.com is a social networking site that matches people based on their shared interests, and recommends relevant events and groups around their interests. You can find people, browse activities or organise your own events and groups.

We provide an easy solution for event organisers (professionals and the general public) to manage their events and attendance, grow their community through social media, and get real time event statistics about their events.

Tell us why there’s a need – what do you disrupt?

Most social networks start and end with online connections. The great challenge of our age is to not only live connected to one another through technology, but to also remain connected in the real life. To find and maintain the meaningful connections which are beneficial to our own well-being, effective in our work, and useful to the world.

YourInterest.com is an online to offline platform created for people who want to find like minded people – friends, peers, business colleagues.

Are you funded?

Currently self-funded, and going through fundraising now.

What were you doing before starting?

Prior to starting this business, I was creating and managing various digital projects for large corporates in Europe and the UK. While there are lots of comforts about being in the corporate world, I missed the cut and thrust and excitement of the start-up world.

Having trialled the YourInterest concept in five different countries, I really believe online to offline social networking is something that resonates with a lot of people.

What the best thing about where you’re based?

We’re based in Google Campus right in the middle of Silicon Roundabout. It’s the heart of the tech start-up community in London – an amazingly helpful, collaborative environment where you can get advice from peers and mentors instantly.

When I started I was new to most of the tech acronyms and terms but everyone was super helpful and I was able to find answers and people with relevant skill sets easily, whatever the question. The networking opportunities and events are great at Google Campus too.

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