Tech Strategy Board opens competition to find UK’s most “digitally innovative” start-ups

IC Tomorrow contest offers nine businesses chance to work with industry leaders including Saatchi & Saatchi and SYCO

A national competition giving digital start-ups the chance to win a share of £225,000 funding and work with some of the country’s leading brands has launched today.

Hosted by IC Tomorrow, a division of the government’s Technology Strategy Board, the “Digital Innovation Contest: Cross Sector Exploration” aims to support the development of early-stage businesses with new ideas to grow the digital industry.

Made up of nine challenges across three themes; retail, events and analytics, the competition invites entrants to provide creative solutions for a range of real-life digital strategies.

The nine winning businesses will be awarded up to £25,000 each and will be granted the opportunity to partner with major companies such as Saatchi & Saatchi, SYCO Entertainment, Procter & Gamble, and Argos, to help implement their business models.

The competition will run in London with the finale held in April.

Matt Sansam, programme manager at IC tomorrow, said: “This competition is an exciting opportunity for start-ups looking to see their ideas come to life.

“Our main objective is to pair today’s burgeoning tech-talent with established businesses and organisations so they can share insights on adapting to, and making the most of, a continuously developing digital economy.”

Digital operations director of SYCO Entertainment, Jim Leedham, added:

“We believe that there is a real opportunity to build a product which can pick out and monitor potential talent in the plethora of digital content that is created every day – we can’t wait to see the results of this challenge!”

The deadline for entries is Wednesday 26 February, to find out more about the “Digital Innovation Contest” click here.

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