Television ratings start-up TVbeat announces rebrand following $2m funding round
New backers Episode 1 and Credo Ventures to help develop platform’s TV analytics
Real-time television ratings company TVbeat has closed $2m growth capital in a deal backed by entrepreneur-led venture fund Episode 1 and Credo Ventures, with the goal to support its development in new UK regions.
As part of the deal, TVbeat has rebranded and changed its name from its original ‘Iptvbeat’ which it had held since its launch in February 2013 in order to reflect its ‘analytical capability’.
Established by Robert Farazin, London-based TVbeat looks to connect business owners, developers, analytics experts and broadcasters to track television ratings and says it offers an insight into the behaviour of TV viewers.
Since its launch, its platform has been piloted to users in Slovenia, Croatia and Serbia but it now intends to use the funding to grow further in Europe and build out its big data analytics system.
Outlining the benefits of its service, TVbeat founder, Farazin, commented:
“[Our] volume of data can give TV editors, programme directors and marketing teams the kind of precise audience insight they could only have dreamt about in the past.”
Simon Murdoch, partner at Episode 1, discussed the investment:
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“We are excited about the disruptive potential of TVbeat because by drawing data from millions of views on a second by second level, across all platforms and devices, TVbeat represents a new generation of TV analytics, providing new insight in real time into audience behaviour for live and time shifted viewing.”