The Body Shop founder Anita Roddick: Entrepreneurs and saving the world

The female entrepreneur speaks about two of her favourite topics

As the founder of one of the most well-known socially-conscious businesses in the world, you might expect The Body Shop founder Anita Roddick to be wholeheartedly behind any entrepreneur with a mission to “change the world”, but as she explains in this video for Startups, her view is rather more nuanced.

“I’m bored out of my brains when people tell me they want to change the world,” says Roddick, explaining that such a vague purpose for a business isn’t really a purpose at all. Rather, “it’s the end product”.

As Roddick explains, what she wants to hear about is the product or service that the entrepreneur plans to produce – without a strong offering, any hope of changing the world is no more than a pipe dream. “The product is the purpose,” she says. “Everything you do has your personality in it.”

Expanding, Roddick says this applies to people she meets who express some vague notion of wanting to be an “entrepreneur”. “Don’t tell me that – tell me your passion!” the entrepreneur exclaims. “What gets you out of bed in the morning?”

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