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The business book you need to read this month: The 4 Hour Work Week

The book that triggers the 'do-er' in you, entrepreneur Leanne Harvey is a fan of Tim Ferriss' motivational bestseller and believes you should be too...

Business book: The 4-Hour Week: Escape the 9-5, Live Anywhere and Join the New Richescape the 9 to 5
As recommended by: Leanne Harvey, founder of company review platform Staff Spotlight

What is The 4-Hour Work Week about?

Smartly getting the most out of your workday by using the least amount of your time, so you can enjoy it doing the things you love instead.

Target audience?

It's not just for entrepreneurs but for the 9-5er's – ultimately people who value their time.

What’s the best bit of The 4-Hour Work Week?

There is a best bit to every single chapter as each one produces a ‘lightbulb’ moment; a moment of realisation and relativity.

The book is very clever at understanding the thought processes of the readers, it is almost as if author Tim Ferriss knew that you specifically were going to pick up this book.

It is very thought provoking and each chapter makes you take action. Not because it says to, but because somehow you are in autopilot mode. The do’er in you has been triggered and you are motivated to take forward steps in your life. Without realising, you are overcome with the determination for success.

Why should business owners read The 4-Hour Work Week?

I am certain that the majority of the readers of this book with learn something new. It will lead to a new level of success and improve the quality of life in business and outside of the office too.

I thought I was pretty switched on and prepared for the obstacles that I might face, but this book made me change direction and set new goals and aims. It actually made me excited about the future and the challenges I would face rather than ‘prepared’ for the trips and falls just because they were inevitable.

Even if you think your life is perfect, I am sure that this book will create a whole new world for you that you didn’t know existed. Whoever thought that perfect could be even more perfect? This is your moment for discovery.

3 top takeaway points for start-ups:

  1. Being financially rich and having the ability to live like a millionaire are fundamentally two very different things. Money is multiplied in practical value depending on the number of ‘w's' you control in your life. What you do, When you do it, Where you do it, and with Whom you do it. I call this the ‘freedom multiplier’.”
  2. Life doesn’t have to be so damn hard. It really doesn’t. Most people, my past self included, have spent too much time convincing themselves that life has to be hard, a resignation to a 9-to-5 drudgery in exchange for (sometimes) relaxing weekends and the occasional keep-it-short-or-get-fired-vacation.”
  3. The New Rich can be separated from the crowd based on their goals, which reflect very distinct priorities and life philosophies.”

Excerpt business owners can learn from?

“So what makes the difference? What separates the New Rich, characterised by options, from the Deferrers (D), those who save it all for the end only to find that life has passed them by? It begins at the beginning. […]Note how subtle differences in wording completely change the necessary actions for fulfilling what at a glance appear to be similar goals. These are not limited to business owners. Even the first, as I will show later, applies to employees.

“D: To work for yourself.
NR: To have others work for you.

“D: To work when you want to.
“NR: To prevent work for work’s sake, and to do the minimum necessary for maximum effect (“minimum effective load”).

“D: To retire early or young.
“NR: To distribute recovery periods and adventures (mini-retirements) throughout life on a regular basis and recognise that inactivity is not the goal. Doing that which excites you is.

“D: To buy all the things you want to have.
NR: To do all the things you want to do, and be all the things you want to be. If this includes some tools and gadgets, so be it, but they are either means to an end or bonuses, not the focus.

“D: To be the boss instead of the employee; to be in charge.
“NR: To be neither the boss nor the employee, but the owner. To own the trains and have someone else ensure they run on time.

“D: To make a ton of money.
“NR: To make a ton of money with specific reasons and defined dreams to chase, timelines and steps included.

“D: To have more.
“NR: To have more quality and less clutter. To have huge financial reserves but recognise that most material wants are justifications for spending time on the things that don’t really matter, including buying things and preparing to buy things. You spent two weeks negotiating your new Infiniti with the dealership and got $10,000 off? That’s great. Does your life have a purpose? Are you contributing anything useful to this world, or just shuffling papers, banging on a keyboard, and coming home to a drunken existence on the weekends?

“D: To reach the big pay-off, whether IPO, acquisition, retirement, or other pot of gold.
“NR: To think big but ensure payday comes every day: cash flow first, big payday second.

“D: To have freedom from doing that which you dislike.
“NR: To have freedom from doing that which you dislike, but also the freedom and resolve to pursue your dreams without reverting to work for work’s sake.

“After years of repetitive work, you will often need to dig hard to find your passions, redefine your dreams, and revive hobbies that you let atrophy to near extinction. The goal is not to simply eliminate the bad, which does nothing more than leave you with a vacuum, but to pursue and experience the best in the world.” P.20-21.

Book name: The 4 Hour Work-Week: Escape the 9-5, Live Anywhere and Join the New Rich
Authors: Tim Ferriss
Date published: January 2011
RRP: £6.49 (paperback)
Synopsis: In this manifesto for the mobile lifestyle, Ferriss – founder of sports nutrition company Brain Quicken and Wired's ‘Greatest Self-Promoter of all time' – shares the lessons that enabled him to go from earning $40,000 a year working 80 hours a week, to earning $40,000 a month working four hours a week. Effectively an extension of Michael Gerber's E-Myth, the book is intended to help those looking to leave their job to realise the ‘new rich' lifestyle with tips on how to outsource your life to virtual assistants, eliminate 50% of your work in 48 hours and more.



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