The Great British Startups Cup 2014: Group D Results

Final scores from our 'World Cup for start-ups' personalised shopping apps group

 Referee: Holly Tucker

Group D Scores
Grabble Mallzee Nuji The Chapar
Company name 4 2 2 2
Website 2 3 2 3
Elevator pitch 3 3 2 3

See the full judging criteria and more information about our Group D teams

The matches

Grabble v Mallzee

Only formed last year, both Grabble and Mallzee have shown great early promise, with impressive runs that secured their passage to the finals. And it was the more self-explanatory name that helped Grabble, which helps users ‘grab’ or save an item on fashion websites, take the lead. Mallzee’s neat website saw them equalise and from then on there was nothing between the sides, with the game finishing all square.


Referee’s comments: Grabble
“Company name is very relevant to purpose and the elevator pitch is succinct in description, although could be a little punchier.”

Nuji v The Chapar

Referee Holly Tucker, founder of, made it clear from the outset she was not to be messed with, issuing yellow cards for company names she felt could do more for the first-time customers. With the scores level at half-time, it was The Chapar that built up a head of steam, knocking in two tight finishes for its website and ‘mission statement’ to seal an important win.


Referee’s comments: Nuji
“The business model is straightforward and uncomplicated, although a bit more info could be provided.”

Mallzee v Nuji

Having tied with the fancied Grabble in the first group game, Mallzee got off to a stuttering start against social shopping site Nuji, with neither company name making the difference. Despite fancy footwork with its wish lists and product tracking, Nuji went behind to a tidy website and conceded again following a well delivered pitch from Mallzee. A game with such fine margins!


Referee’s comments: Mallzee
“Wasn’t overly keen on company name – although I immediately thought of shopping, the personal shopper element didn’t hit home. I did, however, like the social side of the app and can see it being a hit with younger women and teenagers.”

The Chapar v Grabble

A barnstorming finish from Grabble’s company name opened up the game. But when referee Tucker pulled out a yellow card for Grabble’s website the decision looked harsh with many in the crowd convinced they’d done nothing wrong. Back in the game, The Chapar’s sharp pitch of ‘hand-picked clothing for men’ helped the side hold on to see out a draw.


Referee’s comments: Grabble
“Appreciate the website is having a make-over, but it still feels a little disorganised.”

Grabble vs Nuji

Nuji entered their final game of the group feeling things hadn’t really gone their way. Already eliminated despite knowing their financials would have seen them through against many later in the tournament, the loss of their star performer proved critical. But favourite or not, it was Grabble who took the game with two well taken drives from their company name and elevator pitch.


Referee’s comments: Grabble
“A big fan of this company – love the concept. They have a straightforward business model with a lot of opportunities.”

The Chapar vs Mallzee

There was literally nothing to separate the sides here. One nifty, personalised shopping app with a social twist up against hand-picked outfits delivered to the discerning man’s door. All square on company name, website and elevator pitch. A fine way to end Group D’s games and the tightest group yet.


Referee’s comments: Mallzee
“Social presence is very healthy and it’s clear a lot of time is spent on that side of the business.”


Group D Results Table
Grabble 1 2 0 5*
Mallzee 1 2 0 5**
The Chapar 1 2 0 5
Nuji 0 0 3 0

* Grabble win the group with a sudden death decider for growth potential.

** Mallzee was ranked next for growth potential by referee Tucker, so goes through in second.

Grabble go through to play the runners-up of Group C
Mallzee go through to play the winners of Group C


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