The Great British Startups Cup 2014: MarketInvoice v Minicabit

In our third quarter-final match, alternative finance platform MarketInvoice takes on taxi app Minicabit. But who will make it through to the semi-finals in our 'World Cup for start-ups'?

Referees: Doug Richard, Hayley Conick & Russ Shaw

See the full judging criteria 


Tipped as one of the tournament favourites, MarketInvoice came into this quarter-final on the back of a comfortable 3-1 win against impressive challengers BeerHawk, whilst fast-growing private hire vehicle booker Minicabit just about saw off Ride25 with an energy sapping 3-2 victory. In the early stages, it looked to be a walk in the park for in-form MarketInvoice as their flawless company name took them into an early lead and on their way to the semi-finals. But a revived Minicabit matched their opponents’ website to put something on the scoreboard. And the crowd were left stunned when Minicabit’s elevator pitch stabbed home from close range. All square at the break.


Referee’s comments: MarketInvoice
“MarketInvoice helps businesses grow more quickly by liberating the working capital trapped within outstanding invoices. The recent commencement of UK government investment in SMEs through is interesting. “

Both sides came out after the break clearly intent on taking the game to the other company, with Minicabit seemingly unfazed by MarketInvoice’s superior squad size. The young cab bookers were full of desire, and with their social presence boosted by the crowd Minicabit took a surprising lead at 3-2 (see fan’s favourite page). Their jubilation was short-lived, however, as the alternative finance providers drew on their extensive squad, hammering home almost instantly to level. The game then descended into a war of attrition as both sides sought to dig in and avoid conceding again, and the match entered extra time at 3-3.

Most assumed MarketInvoice’s squad size would see them through extra-time comfortably, but this match had penalties written all over it. Growth potential penalties it was, then, and MarketInvoice ran out winners after tired legs saw Minicabit miss two crucial spot-kicks.


MarketInvoice win 4-3 on growth potential penalties.

Referee’s comments: Minicabit
“An excellent, user-friendly website…very clear and easy to use. Good coverage and presence. If financials cannot be disclosed, it would be good to understand what kind of growth there is in the business. An impressive entry!”


MarketInvoice Minicabit
Company name 5 4
Website 5 5
Elevator pitch 3 4
Social presence 4 4 + 1 Goal assist
Squad 5 3

MarketInvoice are through to the Semi Finals.


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