The Great British Startups Cup: Knockout Stages (Groups G & H)

Our 'start-ups World Cup' knockout stage matches continue, with Minicabit, Ride 25, Bounce and Blaze all involved...

Referees: Russ Shaw, Hayley Conick, Michael Hayman and Nick Giles

See the full judging criteria 



A match-up between a minicab booking app and a cycle tour operator was always going to be a fascinating one, and so it proved right from the off – with Ride25’s social presence seizing on a rare mistake by Minicabit’s elevator pitch to round the keeper and slot home just minutes into the game. The tour operator looked increasingly confident after the goal, with their excellent social presence at the heart of a dominant period. Despite this, they were unable to make their advantage count due to some heroic last-ditch defending from Minicabit’s company name. Minicabit’s resilience soon paid off when a rash challenge by Ride 25’s elevator pitch saw the cab booker awarded a free kick – and they made no mistake with the resulting effort, with Minicabit’s website curling a beauty over the wall and into the top corner. Suddenly, Minicabit were back in it – and they soon took the lead through a slick counter-attacking goal just before the break, prodded home by their social presence.


Referee’s comments: Minicabit
“An excellent, user-friendly website…very clear and easy to use. Good coverage and presence.”

The first half had seen a fascinating end-to-end contest between these two strong companies, and any fears that the second half would see a more cautious approach were soon put to rest when referees Michael Hayman and Nick Giles awarded Ride 25 a controversial penalty, which their social presence coolly converted to make it 2-2. The match hung in the balance, but it soon became clear that Ride 25’s legs were tiring, and Minicabit took ruthless advantage – scoring a fabulous team goal through one-touch interplay between their website, company name and elevator pitch. As befits a round-the-world cycle tour operator, Ride 25 showed remarkable resilience to try and drag themselves back into the game, but in the end Minicabit’s all-round strength saw them edge a tight contest.


Referee’s comments: Ride 25
“Ride 25 is made for social media and the team are certainly making the most of it – it’s only been going since January but already has an impressive number of followers on Facebook and lots of engaged customers, including R2’s Chris Evans. We loved the look and feel of the website and that there was a ‘members area’ you could spend a long time on there and there was a real community feel. It’s obviously early days so it is a bit of an unknown quantity but if it lives up to their projection they could be riding into a glorious sunset…!”


Minicabit Ride 25
Company name 4 4
Website 5 4
Elevator pitch 4 3
Social presence 4 5

Minicabit are through to the Quarter Finals.


Innovative cycling safety light inventor Blaze had come out of nowhere to take the group stages by storm, with many dubbing them the surprise package of the tournament – but they were facing a stern test in Group G runner-up Bounce, whose elevator pitch and social presence looked extremely confident before the game. Straight from kick-off, however, Blaze’s commitment to innovation left the TfL licensed minicab app chasing shadows, as their impeccable social presence combined twice with their website and company name to score a quickfire double midway through the first half. Bounce were then up in arms when referees Russ Shaw and Hayley Konick ruled out a goal by their website just before the break, although replays showed the decision to be correct.


Referee’s comments: Blaze
“Blaze has taken the world by storm since founder Emily Brooke brought the laserlight to market in 2013. We rate them because they have come up with an innovative response to a genuine challenge – they are already saving the lives of cyclists across the world.”

Bounce had desperately needed a response after half-time, but they were against a cycle safety operator in the form of its life, with genuine strengths all over the pitch. A corner was headed away unconvincingly by Bounce’s company name, and Blaze’s elevator pitch popped up out of nowhere to volley a 30-yard rocket into the top corner, in what will surely be marked as one of the goals of the tournament. Blaze were beginning to enjoy themselves now, spraying balls confidently all over the pitch, whilst Bounce’s company name was guilty of a wasted chance with only the keeper to beat. Hopes were briefly raised when Bounce’s elevator pitch drilled a shot into the bottom corner following a well-worked free-kick routine, but then dashed again as Blaze’s social presence marked a fine hat-trick with a looping header in injury time.


Referee’s comments: Bounce
“A good, easy to understand website. The pricing is straightforward and clear; pricing model for drivers is very clear, too. Wasn’t entirely clear where beyond Central London minicabs can be booked from, however. How are they promoting themselves? Other taxi websites can give real-time quotes, which Bounce does not.”


Blaze Bounce
Company name 4 3
Website 4 3
Elevator pitch 4 4
Social presence 5 4

Blaze are through to the Quarter Finals.


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