The Great British Startups Cup 2014: Seedrs v Blaze

In our fourth quarter-final match, equity crowdfunding site Seedrs takes on laser cycle light inventor Blaze. But who will make it through to the semi-finals in our 'World Cup for start-ups'?

Referees: Doug Richard, Alastair Mitchell and Andy McLoughlin

See the full judging criteria 


Cycle safety light inventors Blaze were brimming with confidence coming into this quarter-final, having blown away licensed minicab booker Bounce by a convincing 4-1 scoreline – but they faced their sternest test yet in the formidable crowdfunding website Seedrs, whose juggernaut-like progress through the tournament has seemed unstoppable. After some cagey opening exchanges, the deadlock was broken with both sides scoring with finely taken company names approved by referees Doug Richard, Alastair Mitchell and Andy McLoughlin. And then the game swung Seedrs’ way when their sharp-shooting website found space, shimmied and fired into the roof of the net. With Blaze facing a mountain to climb, they duly succumbed and went 3-1 down following Seedrs’ composed elevator pitch. Blaze had not made it into the quarter final for nothing, though, and went into the break looking fired up.


Referee’s comments: Seedrs
“Seedrs, which allows startups to seek early stage investment from angels, helps entrepreneurs, investors, and the economy grow. I like that their minimum investment is very low, that they don’t charge start ups a fee to seek investment, provide active support in preparing the legal documentation required to raise a round of financing, and that they have expanded in to Europe.”


The half-time team talk did the trick for Blaze. Roared on by the partisan and fiercely passionate support (see fan’s favourite page), which seemingly willed the ball into the goal, their social presence scored from a narrow angle to give Blaze a route back in. Seedrs though never looked like they were about to capitulate in the manner of the Brazilians in FIFA’s own World Cup Finals – their extensive squad and all-round excellence saw them hold firm against a wave of Blaze pressure, and they soon went ahead through a smart counter-attack. After their nascent comeback was nipped in the bud, Blaze never looked like scoring again. Blaze can depart from this competition with their heads held high, having gone toe-to-toe with one of the firm favourites,while Seedrs march on towards the semi-finals.


Referee’s comments: Blaze
“Blaze has taken the world by storm since founder Emily Brooke brought the laserlight to market in 2013. We rate them because they have come up with an innovative response to a genuine challenge – they are already saving the lives of cyclists across the world. 2013 was a brilliant year for Blaze and 2014 is shaping up to be even better – the first six months of the year have already seen the Branson’s become major investors. The challenge is making sure enough people are hearing about it and buying the product to ensure the company continues to grow at pace. We don’t see them having any problems. “


Seedrs Blaze
Company name 4 4
Website 5 4
Elevator pitch 5 4
Social presence 5 5 + 1 Goal assist
Squad 5 4

Seedrs are through to the Semi Finals.


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