There are better things to do in the bedroom – than start a recruitment business!
Bedroom start-ups may be cost-effective, but are they the way to get a business off the ground when you want to grow?
There’s a lot of talk in the industry just now about the ‘bedroom recruiters’. Those recruitment professionals who decide to start up their own business and, to contain costs, operate from their spare bedroom.
You’ll seldom hear me argue against any strategy that saves money, but sometimes you have to look at the bigger picture.
In this case the first problem is you’ll look smaller. You can easily drum up some business cards and with a downloaded template you can create your own website, which, to be fair, will make you look bigger than you are.
But you’ll still be missing the vital ingredient of presence. Being there, on the ‘high street’. It really is important. I’ve got statistics to prove it. Figures that show how, when recruitment businesses leave the spare bedroom and move into real premises, their awareness, and their turnover, grows.
Time to leave the bedroom
If you think I’m being harsh on prudent start-ups, consider this. Let’s assume that you do make a start ‘from the bedroom’. And let’s assume you work hard at it. And you start to see results.
It’s a good news/bad news moment. Growth and progress yes. But, now you have more business, more clients and more candidates you need more systems. You won’t handle it unless you have spot on admin, accurate records and all the efficiency that comes with a tried and tested back office. Suddenly, your trusty old PC and a couple of spreadsheets don’t cut it. Your performance starts to suffer.
What happens is that the pared down prudence you prided yourself on starts to become counterproductive. Being better set up from the point you start up your business would have put you in a better position to grow.
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The fact is there’s a world of difference between those occasional days of ‘working from home’ (we’ve all done it!) and actually starting your own recruitment business, working from home.
In my experience the bigger picture often means thinking bigger from the outset. Don’t risk your first year or so of work and progress by not being a tangible, visible, business from day one.
After all there are better things to do in the bedroom than start a recruitment business.
Even if it’s just sleeping because you’re exhausted from another day’s exhilarating work at running your own recruitment business!
John Buckman is chairman of Recruit Ventures and a true entrepreneur himself. Having launched and grown many successful businesses especially within the recruitment sector, John’s offers advice and support to others in the industry considering setting up on their own. Find out more at www.recruitventures.com or email firstname.lastname@example.org