Thierry Henry and Robin Van Persie among backers of Grabyo’s $2m funding round
Real-time video platform set for growth after winning investment from Premier League football stars and NBA champion Tony Parker
Grabyo, a platform which allows broadcasters to create and distribute real-time video clips, has secured $2m funding from a crop of global sports celebrities including Thierry Henry and Robin Van Persie.
Fellow Premier League football star Cesc Fabregas also participated in the round alongside NBA champion Tony Parker.
Founded in 2013, London-based Grabyo gives content rights holders the opportunity to drive and monetise social media engagement around TV through its cloud platform which integrates sponsorship and advertising across the web, social apps and third party video platforms.
The tech start-up has partnerships with Facebook and Twitter and has already worked with over 30 broadcasters across Europe, North America and Asia Pacific, to bring “near-live” highlights from leading sports and music events such as the FIFA World Cup, Wimbledon and the BRIT Awards.
It plans to use the addition of “star investors” to capitalise on growth opportunities in the UK and overseas.
Grabyo CEO Gareth Capon said of the funding: “Having leading stars in global sport backing us is testament to the momentum we’re now enjoying as demand for real-time video accelerates
“Premium rights holders now recognise the value of making content available wherever their customers spend their time, which is increasingly on social platforms via a mobile device. Meanwhile, brands increasingly want to align with premium video content and engage consumers at scale. As a result, video, mobile and social are the most important growth sectors of the global advertising industry – and Grabyo sits across all three.”
New investor Henry continued:
“Being away from London makes it harder to keep up with what’s happening in European football […] Grabyo makes it easy for fans to follow the action by making the best moments available in an instant. I am looking forward to helping the company grow.”