Ticketing firm Eventbrite acquires two companies in major new deal

Acquisitions of Lanyrd and Eventioz follow $60m Tiger Global-led funding

Leading self-service ticketing platform Eventbrite has announced the acquisition of London-based event data company Lanyrd and Argentinian ticketing company Eventioz, in deals for undisclosed sums.

The purchases represent the first-ever acquisitions for the firm, and are part of a global programme of accelerated growth following a $60m funding round in April from investment management firms Tiger Global and T. Rowe Price.

Founded in 2006, San Francisco-based Eventbrite announced in March that its platform, which allows event organisers to create and sell tickets for events, had processed a total of $1.5bn in gross ticket sales representing 130 million tickets in 179 countries.

The deal will see the teams from both start-ups remain operational but become part of Eventbrite’s global offering.

Founded in 2010 by 32-year-old Simon Willison and 30-year-old Natalie Downe, London-based Lanyrd allows event organisers to process and share data on events, allowing speakers and attendees to view event information such as slides and allowing organisers to amass valuable metrics on their attendees.

To date it claims to have processed nearly 40,000 events in 48 countries. The Lanyrd team will move to Eventbrite’s San Francisco headquarters as part of the deal.

Pat Poels, vice president of engineering at Eventbrite, said: “Lanyrd is an incredibly impressive product and engineering team that has been continually innovating crowd sourced event data for three years.

“The team’s efforts in tagging and structured data around live experiences is incredibly valuable to us as we dig further into event discovery, the buyer-seller experience and organizer analytics.”

Latin American ticketing platform Eventioz was founded in 2008 and has operations across the continent including Argentina, Brazil, Chile, Mexico and Peru.

Its self-service offering is broadly similar to Eventbrite’s own and will represent a significant expansion into the South American continent for the company.

Randy Befumo, vice president of strategy at Eventbrite, said: “While there are a lot of country-specific competitors to Eventbrite throughout the world, Eventioz has built one of the few truly cross-border platforms.

“Further, Eventioz covers an impressive array of payment alternatives in a region where traditional credit cards and bank accounts do not offer much advantage. This will allow Eventbrite to enter multiple markets simultaneously with the right mix of local language, local customer support and payment alternatives. We think this is a team that can drive tremendous growth and look forward to putting our knowledge and capital behind them with the goal of winning across Latin America.”

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