Top new businesses of 2014: Frugl

The events app for Londoners on a budget

Founders: Suzanne Noble and Tikiri Hulugalle
Launched: March 2014
Website: www.frugl.com

Ask many Londoners about their experience of the city and you’ll often hear the same word: expensive. But helping users discover a myriad of cultural (but low-cost) events on their doorstep is new start-up Frugl – the London events app for those on a budget

Founder, CEO and born and bred Londoner Suzanne Noble noticed that with the rise of the internet, discovering under the radar events had actually become more challenging – a problem the ‘discovery’ app aims to solve, alongside helping events promoters and businesses grow their client base.

With all events £10 and under or free, and listings that are updated daily, users can explore an unrivalled list of exciting, yet affordable, events in their area, with detailed information, directions and tickets just a tap away.

Having personally funded the venture with a little help from Virgin Start Up Loans, the founders say they’re currently focusing on growing their user base rather than generating revenue. But with 10,000 downloads to date and winning Smarta Mobile Business of the Year, the start-up looks set to follow in the footsteps of high-achieving rival YPlan, with a new platform launching in January 2015 that will enable the business to monetise across four different revenue streams.

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