Top new businesses of 2014: Lady Dinah’s Cat Emporium

Meet London’s first ever cat café …

Founder: Lauren Pears
March 2014

The UK loves cats – whether it’s funny GIF’s on the internet, cute videos of cats playing musical instruments or even the up and coming Grumpy Cat movie, wherever you look there’s cats. Drawing on this trend comes Lady Dinah’s Cat Emporium, the capital’s first ever cat café, which enables visitors to “relax with a cup of tea and spend time in the company of feline friends”.

Ideal for those that are “kitty bereft”, the venue charges between £5-£6 per guest visit for visitors to meet its array of cats which includes “Queen Bee” Mue and “gentle soul” Romeo; known for sleeping on laptops. The business’ niche concept also extends to cat-themed products and gifts which it sells both online and in-store.

Part café, part rescue home, People’s Champion contender Lady Dinah’s is not just a quirky idea but a sustainable business model. Earlier this year, the start-up raised over £109,000 in an Indiegogo crowdfunding campaign to support its opening, and its fan base has matched investor interest with over 70,000 fans and followers on social media.

Founder Lauren Pears is confident the business is set for long-term growth and plans to target return custom “over novelty-seeking ones”.


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