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Top new businesses of 2014: Seenit

The platform that lets fans and employees become mobile film crews

Founders: Emily Forbes and Max Werner
Launched: March 2014

In a world where almost everyone has access to high quality digital video recording on their smartphones, Seenit lets brands and organisations collaborate with their communities to co-create video content.

While making a documentary about Rhino poaching in Cape Town, co-founder and CEO Emily Forbes attended a protest rally and noticed the “smart-phone generation were already documenting everything they saw”.

In a bid to capitalise on this wealth of footage, Forbes, and co-founder Max Werner created Seenit, an app that turns the consumer into a brand’s own mobile film crew. It allows organisations to put creative control in the hands of their fans and employees by utilising their unique perspective. With an easy to use interface and the ability to load customised scripts and shot lists into their capture app, brands can harness the power of user generated content like never before.

Having already built up an impressive client base including the BBC and STA travel, winning Ad:tech’s ‘Next Big Thing’ competition and being the official partner app at this year’s Pride in London; the business has certainly made a promising start.

Now in the process of closing its first £250,000 seed round through the Collider13 accelerator, this truly unique start-up looks set for some exciting expansions in 2015, notably the creation of a global, crowd sourced, 24/7 post production house.

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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