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Top new businesses of 2014: Yoyo

The mobile marketing platform for modern retailers

Founders: Dave Nicholson, Alain Falys and Michael Rolph
Launched: January 2014

Hoping to negate the need for a wallet stuffed full of cash, coupons and loyalty cards, Yoyo is a mobile marketing platform that combines all these elements in one simple app.

Founded in April 2013 by an experienced team of entrepreneurs and developers – including co-founder of Zopa and ex-Egg employee Dave Nicholson, co-founder and CEO of OB10 Alain Falys and ex-PayPal Michael Rolph – the company allows retailers to target customers with automated loyalty programmes, offers and marketing and lets consumers make quick and easy integrated payments directly from their mobiles.

By using transactional metadata, Yoyo helps retailers better understand their customers spending habits and behavior, enabling them to tailor marketing campaigns to regulars – thus creating a convenient and mutually beneficial experience for both the customer and the service.

Since launch at the beginning of the year, the app, which is described by the team as “the Starbuck’s app, meets Foursquare, meets Tesco Clubcard”, is already live at 10 universities and 4 high-street retailers with ambitious larger scale roll-out plans for 2015.

With $5m investment from angel investors as well as Imperial Innovations, Firestartr and Telefonica Group and 21 employees; the impressive start-up is in a solid position to expand rapidly over the coming year.

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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