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Top new businesses of 2016: Appsumer

The acquisition intelligence platform helping clients overcome the fragmented mobile landscape

Founder: Shumel Lais
Launched: August 2016
Website: www.appsumer.io

Acquisition intelligence platform Appsumer was founded to solve what it sees as the biggest challenge faced by performance marketers today: “the fragmentation of the mobile landscape”.

To prevent missed opportunities and wasted budgets, Appsumer’s product aggregates, visualises and forecasts return on ad-spend across myriad mobile media sources to help brands optimise their decision making, inform customer acquisition and cut acquisition costs.

Headed up by founder and CEO Shumel Lais – a man with six years experience in the industry who’s led campaigns for 30 brands – alongside a team of experts in user acquisition (UA), the company claims to improve its customers’ cost per acquisition (CPA) by 48% and increase volume four-fold.

Appsumer ‘s services include a managed on-boarding service, a data management service, access to an expert team of customer success managers and an in-house transformation service to help to help with performance audit, media buying strategy and managed media buying.

The platform has worked with the likes of restaurant booking app Uncover – featured in Tech Pitch – which it helped to reduce CPA by 72%, and postcard app Touchnote, helping it to increase its volume of new customers eight-fold.

Now backed by $1m in seed funding from Galvanise Capital in November this year, the company has plans to invest in research and development to enhance its UA intelligence platform and drive customer acquisition. With a truly comprehensive solution to a problem faced by brands the world over, Appsumer has major potential to scale over the coming year.

Henry Williams
Henry Williams

Henry has been writing for Startups.co.uk since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.

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