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Top new businesses of 2016: Azoomee

The app for kids to watch TV shows and play games safely on the internet

Founders: Douglas and Estelle Lloyd
Launched: March 2016

Kids' safety on the internet is, not surprisingly, of utmost importance to parents but keeping children safe in cyber space can be difficult.

Launched in March this year by husband-and-wife team Douglas and Estelle Lloyd, Azoomee is an app that allows children to watch videos, play games, browse learning content and listen to audio-books safely on the web.

At a cost of £4.99 per month or £39.99 for an annual subscription, kids can access hundreds of hand-picked TV shows and a host of content designed to educate and entertain.

There are no adverts or in-app purchases so parents won’t inadvertently end up with a hefty mystery bill, while a PIN lock keeps safely inside the app.

In 2015, Azoomee partnered with the NSPCC, donating £60,000 a year to the children’s charity in return for marketing support and online safety advice. For December, the start-up agreed to donate a whopping 50% of all its subscription fees.

It also recently partnered with O2 to be the sole app on its new kids’ tablet, which launched into 473 stores in July.

In October 2016, Azoomee secured an impressive £800,000 in a 77% overfunded crowdfunding campaign, which is being used to fuel the licensing and commission of new content, to secure more customers and to fuel international expansion. What with cyber security a key focus of UK strategy at the moment, 2017 could well be the year Azoomee takes off.

Henry Williams
Henry Williams

Henry has been writing for since 2015, covering everything from business finance and web builders to tax and red tape. He’s also contributed to many of our industry-renowned annual indexes, including Startups 100 and Young Guns, and created a number of the site’s popular how to guides. Before joining the team, he reviewed films for a culture website, and still harbours ambitions of being a screenwriter.


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