Top new businesses of 2016: DriveTribe

The social network for petrol heads

Founders: Jeremy Clarkson, Richard Hammond, James May, Andy Wilman and Ernesto Schmitt
Launched: November 2016
Website: www.drivetribe.com/welcome

Alongside the launch of their new Amazon series The Grand Tour, ex-Top Gear presenters Jeremy Clarkson, Richard Hammond and James May have recently put their names behind another motoring start-up venture this November – DriveTribe.

Founded in conjunction with Top Gear’s former producer Andy Wilman and serial entrepreneur Ernesto Schmitt – co-founder of Startups 100-featured social TV app Zeebox – DriveTribe is a social network and publishing platform for petrol heads.

The site features videos, blogs and interactive media created by Clarkson, Hammond and May and its members; what it hopes will be a growing global community of motoring enthusiasts.

Members of the site can also create ‘tribes’, based around a shared love of different makes or models of cars or different types of motorsports. Within these tribes (which must have a minimum of 10 members before becoming publicly visible), users can post related content to share and express themselves.

With an estimated 400 million motoring fans on Facebook alone, it looks like DriveTribe has an enormous potential market to capitalise on.

And, having secured $5.5m in a Series A round ahead of its launch and an additional $6.5m from 20th Century Fox in September 2016, the coming months will no doubt provide a platform for the start-up to further accelerate in 2017.

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