Top new businesses of 2016: Floom

The Etsy-like marketplace for florists

Founder: Lana Elie
Launched: February 2016
Website: www.floom.com

Floom is to florists what Notonthehighstreet.com is to creative businesses.

The start-up operates an online platform which enables pre-approved florists to upload their bouquets to sell to customers “who are time poor and want a savvy online experience but don’t want to compromise on quality of product”.

Founder Lana Elie – who had previously worked for the likes of Nike and Burberry on global campaigns, and as an executive PA – was used to sending a lot of flowers and found that she was often “uninspired by the lack of inspiring options and clunky websites out there”.

This frustration led to the launch of Floom in February of this year; a service which combines the aesthetic of beautiful flowers with an easy to use tech platform that promises to provide same-day bouquet delivery on all orders made before 12pm.

10 months since launch and Floom is now a member of London’s biggest start-up accelerator MassChallenge, is in the process of raising investment, and has built a fan base of almost 20,000 people on social media.

Happy customers include high-profile names such as WAH London founder Sharmadean Reid, Burberry’s SVP of creative; Greg Stogdon, and Tesla’s chief creative director Chester Chipperfield.

While the platform is currently restricted to London, Elie has imminent plans to launch Floom in the UK “and beyond” – Watch this space!

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