Tortilla chip brand bags £3.5m investment

NVM Private Equity funding will expand production capacity for It’s All Good range

Fast-growing snacks start-up It’s All Good today announced a £3.5m investment from NVM Private Equity, set to boost the company’s manufacturing capacity.

Founded in 2012 by Calum Ryder, It’s All Good specialises in premium tortilla and pitta chips, and was established with the aim of becoming the first-choice supplier to the UK grocery sector.

Since launch it claims to have signed up more than 350 ‘high-end’ independent retailers as stockists of its brands, which include Manomasa and Mexican Dave’s Legendary Tortilla Chips.

The £3.5m investment is private equity firm NVM’s first investment of 2014, and will be used to expand the firm’s production lines through the acquisition of new technology.

It’s All Good founder Ryder has a background in the snack food sector, having previously been a founding director of pretzel manufacturer Union Jack – a business also backed by NVM in 1996.

In a statement, Calum Ryder said: “Our strategy is to dominate the quality end of the own label market and to build our Manomosa brand.

“This new funding will help It’s All Good to become the “go to” manufacturer for premium tortillas and other snacks.

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“With committed investors behind us and a strong management team on the front line, I am excited about the future of It’s All Good.”

Mauro Biagoni, director at NVM, added: “The management team are utilising their extensive experience of the snack industry to create fresh, innovative and trend-setting products.

“The business operates in a growing a robust market and has begun to secure new business with major grocery multiples.”


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