Twitter opens advertising platform to UK businesses with O2 partnership
British start-ups, small and mid-sized businesses able to buy ad space on the social network for the first time
Twitter has announced today that it has opened up its advertising to small and medium businesses in the UK, Ireland and Canada, with the support of O2 Business.
Start-ups and medium-sized companies outside of America will now be able to use the social network’s self-serving ad platform to promote their businesses for the first time since the site launched in 2006.
Previously, businesses based outside of the US had to have a working relationship with Twitter in order to buy ad space and those able to form a partnership were usually only large companies or corporates.
Twitter intends for its extended platform to open up a new advertising channel for smaller businesses and has partnered with O2 Business to provide resources and help increase social media engagement for UK small and medium enterprises
As part of this support O2 has launched a social insights tool which will aim to help businesses improve their social media outreach and activities, it will be awarding £50 worth of Twitter advertising credit for free as an incentive for each customer who uses the tool.
The news comes just a week after Twitter listed its Initial Public Offering (IPO) on the stock market which saw it go public with an impressive valuation of $24bn.
Twitter product manager, Ravi Narasimhan, discussed how its new offering will operate: “If you can Tweet, you can advertise on Twitter.
“All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget.
“Best of all, you will only be charged when people follow your promoted account or retweet, reply, favourite or click on your promoted Tweets. You are never charged for your organic Twitter activity.”