Two ambitious start-ups secure £230,000 through crowdfunding

PixelPin and Mike’s Fancy Cheese impress almost 300 investors on Seedrs

Tech start-up PixelPin and cheese producer Mike’s Fancy Cheese have successfully raised more than £200,000 on crowdfunding platform Seedrs.

Founded in 2011 by 55 year old Brian Taylor and 57 year old Geoff Anderson, PixelPin uses innovative technology to enable images to act as passwords.

After securing £150,000 from 202 investors on Seedrs, PixelPin is hoping to continue developing the product and raising awareness of the technology through PR initiatives and marketing strategies, to turn the idea into a commercial reality.

The crowdfunding round marks the second successful investment for the tech start-up, which was chosen to enter Telefónica’s Wayra accelerator in 2012, where the company secured £50,000 from Telefónica, as well as office space, mentoring and support.

In contrast Mike’s Fancy Cheese’s £80,000 investment from 100 funders on Seedrs is the first funding round for founder Mike Thomson.

After giving away a 40% equity stake, Thomson is hoping to grow his County Down-based business.

Commenting on the investment, Brian Taylor, co-founder and CEO of PixelPin said: “Having developed the great idea and concept that PixelPin is, gaining fabulous input and practical help from Wayra, and securing the funding we needed through Seedrs and its crucial nominee approach has turned all our ambitions into achievable deliverables.”

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