Tyrrells crisps founder exits

Entrepreneur aims to develop drinks business


The founder of Tyrrells crisps, William Chase, has sold his remaining shares of the premium crisp brand to a private equity firm.

Launched in 2002, Chase turned Tyrrells into an award winning premium brand, before selling a majority stake of the business in 2008 to Langholm Capital. Chase has now sold his remaining shares to the private equity firm.

Chase recently bought Malvern water from Coca Cola saving the company from closure. The entrepreneur has said that he plans to concentrate on his premium spirits business, Chase Distillery in Herefordshire, following his exit from Tyrrells.

Chase said: “I am now divorced from Tyrrells and feel broken hearted saying goodbye to my baby, however it is time for me to move on and focus all my energies into developing Chase Distillery, which is now firmly established and has huge potential.”

Earlier this year, Chase Vodka received the accolade of ‘World’s Finest Vodka’ from The San Francisco World Spirit Awards. Chase Distillery’s potato vodka, gin and liqueurs are now distributed all over the world.

© Crimson Business Ltd. 2010

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