UK advertising start-up secures £2m Octopus Investments funding

Affectv intends to use investment to ‘transform’ digital advertising marke

Audience targeting technology firm Affectv has raised £2m from venture capital fund, Octopus Investments, it announced today.

Founded in 2011 by Glen Calvert, the London-based digital marketing company provides advertisers with a technology platform to help optimise online campaigns by focusing on the information that potential customers have shared online.

It plans to use the finance to support international growth and increase product development of its technology platform.

The investment will also enable Affectv to expand its sales and technology teams.

The announcement follows a series of recent achievements for the media technology business after its recent listing in this year’s Accelerate 250  and securing several blue-chip clients including Sky, Dell and Microsoft in recent months.   CEO Calvert commented:

“We’re extremely excited to be partnering with Octopus, they have shown a thorough understanding of the confluence between digital media, social and big data, and have a proven track record of identifying significant opportunities.”

Frederic Lardieg, ventures team member at Octopus Investments added: “Affectv has developed a really innovative and scalable solution for the online advertising industry.

“The team is impressive and has already proven the value of their technology in its ability to change the way companies approach online advertising.

“This, coupled with the innovative products that Affectv currently has in its pipeline, makes it a really exciting opportunity. We are looking forward to working with the team as the business enters its next phase of growth.”

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