UK’s direct selling industry becoming more diverse

Direct selling industry sees 28% increase in men, with 92,000 of the UK’s 400,000 sellers now male

The proportion of men working in the UK’s direct selling industry has increased by 28%, according to the latest figures from the Direct Selling Association (DSA).

The direct selling industry, which includes selling at parties, face-to-face and online, is thought to generate in excess of £2bn for the UK economy every year.

This latest research suggests that more than 92,000 of the UK’s 400,000 direct sellers are now male. 62% of direct sellers have another job and use their business to supplement their income, with 95% only working part-time as a seller.

Notable direct selling companies include Ann Summers, Avon, Stella & Dot, Amway, and Forever Living.

Lynda Mills, director general of the DSA, commented:

“There is a common misconception that direct selling is an industry dominated by women. However we have recently seen a surge in the number of men becoming direct sellers.”

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