UK’s direct selling industry becoming more diverse
Direct selling industry sees 28% increase in men, with 92,000 of the UK’s 400,000 sellers now male
The proportion of men working in the UK’s direct selling industry has increased by 28%, according to the latest figures from the Direct Selling Association (DSA).
The direct selling industry, which includes selling at parties, face-to-face and online, is thought to generate in excess of £2bn for the UK economy every year.
This latest research suggests that more than 92,000 of the UK’s 400,000 direct sellers are now male. 62% of direct sellers have another job and use their business to supplement their income, with 95% only working part-time as a seller.
Notable direct selling companies include Ann Summers, Avon, Stella & Dot, Amway, and Forever Living.
Lynda Mills, director general of the DSA, commented:
“There is a common misconception that direct selling is an industry dominated by women. However we have recently seen a surge in the number of men becoming direct sellers.”