Europe’s 25 Corporate Startup Stars winner is creating a stronger digital marketing strategy through start-up collaboration
The Unilever Foundry, which launched two years ago and can already count 100 pilots with start-ups, is based around a novel model.
Its focus is on helping start-ups to scale-up, through giving innovative marketing and advertising tech companies the opportunity to pilot and then partner with Unilever’s billion-euro brands.
The Unilever Foundry also work closely with Unilever Ventures who actively invests equity into digital marketing companies and has invested over €550m in promising start-ups.
For example, one start-up which was identified through the Unilever Foundry and then invested in via Unilever Ventures was Disucss.IO, a start-up reinventing the focus group.
Discuss.IO was mentored by Unilever’s Consumer and Markets Insights Team and now operates in over 20 countries.
Image courtesy of SVC2UK CEO Summit 2015.
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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 644104.