Video analytics firm LivingLens raises £1.3m

Liverpool-based company will use funding to accelerate its video analytics technology platform and expand its sales and marketing teams

LivingLens, a provider of video mining and analytics technology, has secured £1.3m in funding from the Angel CoFund, as well as a number of angels from its involvement in the 2014 Collider Accelerator programme and former city financiers.

Liverpool-based LivingLens captures and analyses video content to create data and insights into consumer behaviour. The platform takes media from anywhere and allows brands to combine content from multiple sources and consumers to share video, images and audio.

Its customers include major brands such as Unilever, The Carphone Warehouse, Reevo and Visioncritical.

The funding follows a £1m Series A in 2015, that was raised from a group of private investors to fuel the development of its video technology.

This finance will be used to accelerate development of the company’s video analytics technology platform and expand its sales, marketing and customer success teams. It will also ramp up operations in the US to service a growing client base.

Carl Wong, CEO of LivingLens, commented:

“We are now working with some of the world’s largest brands and agencies to help them to get closer to their consumers and drive more value out of consumer video as a valuable source of insight, and expect 2017 to be a really strong year for our business.”

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Tim Mills, investment director at the Angel CoFund, added: “In today’s digitally driven economy, it’s increasingly difficult for brands to capture the attention of customers. Innovative technology to harness consumer insight has never been more important, for which LivingLens is leading the way.”


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