Virgin Media Pioneers launches mentoring campaign for young entrepreneurs

Control Shift set to go live at MADE Festival

A new campaign to address the challenges faced by Britain’s young entrepreneurs has been launched by Virgin Media Pioneers. The initiative, entitled Control Shift: The Rise of the Young Entrepreneurs, will provide a team of mentors to help young start-ups tackle a series of common problems. Issues to be addressed by the programme include access to finance, the availability of relevant role models and the development of pro-entrepreneur policies at government level. Control Shift will officially go live at the MADE entrepreneur festival in Sheffield, spearheaded by three of Britain’s most successful business owners. Joe Cohen, founder of Seatwave, Priya Lakhani, creator of Indian food brand Masala Masala, and Wilfred Emmanuel-Jones, the man behind the Black Farmer food business, will begin an eight-week mentoring programme with a trio of promising entrepreneurs. Virgin Media Pioneers will also use MADE to launch the second phase of the Control Shift programme, and invite Britain’s small business community to apply. All early-stage entrepreneurs will be invited to apply, and the successful applicants will be announced at Global Entrepreneurship Week in November. Speaking about the new initiative, Virgin chairman Richard Branson said: “With one in five young people unemployed and bleak graduate employment prospects, it is a tough time for young British people, particularly for those facing social exclusion and deprivation issues. “The Control Shift campaign provides a powerful call to action to those with the power to improve the conditions for Britain’s young people.” You can find more information on the Virgin Media Pioneers mentoring scheme here.


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