Virtual fitting room start-up Metail secures additional $12m backing from Hong Kong firm

Investment in site which allows customers to try on clothes online takes total funding to date to $20m

Metail, a London start-up which specialises in creating 3D virtual fitting rooms, has raised $12m Series B in a deal led by Hong Kong-based fashion company TAL Apparel taking its total funding to date to $20m.

The chief commercial officer of Perform Group, John Gleasure, also participated in the round.

Founded in 2008, Metail  specialises in 3D visualisation technology which allows clothes shoppers to upload a photo and input a few measurements such as height, weight, and bra size, in order to create a 3D model of themselves – a ‘MeModel’ – which they can use to try clothes on online.

Its technology is currently used to power the virtual changing room solutions offered by partner retailers such as House of Holland, Tesco, and Warehouse. However, it plans to use its latest funding tranche to develop its mobile strategy in order build its own consumer-facing app.

A statement on the Metail website outlines the company plans:

“Although the past years have allowed us to develop close relationships with partners and retailers, we know that we can do even more. With an expanding team (including 7 PhDs) and over $20m in funding, we see a future where the ‘MeModel’ is everyone’s trusted guide in online experiences involving your body.”

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