Wahanda makes fourth European acquisition in less than six months

Startups-100 listed hair and beauty marketplace has purchased Dutch equivalent Treatwell for £24m

Hair and beauty booking platform Wahanda, featured in the Startups 100 index, has strengthened its position as “Europe’s largest” marketplace of its kind with the £24m acquisition of Dutch competitor Treatwell.

The deal marks the company’s fourth European acquisition in the last six months and comes on the back of a recent $46m investment from existing investor Recruit Holdings.

Launched in 2013, Treatwell has over 2,500 spas and salons across the Netherlands, Belgium and Germany and has witnessed 425% year-on-year trading growth.

Its purchase takes Wahanda’s total network to over 15,000 European venues and more than 20 million users, and growing.

Wahanda was founded in 2008 by Lopo Champalimaud and Salim Mitha and allows customers to browse and instantly book appointments. Its product offering is available in 10 countries and there are plans for further European expansion in the pipeline.

Co-founder Champalimaud commented: “We are delighted to be joining forces with Treatwell.

“The team comes with a wealth of talent, some of whom we have been fortunate enough to have worked with in the past. Treatwell’s team includes a co-founder of Just-Eat Benelux, an ex-CFO of Booking.com and a former senior executive at Procter & Gamble, who between them have helped build Treatwell into one of the fastest growing online marketplaces of its kind in continental Europe.”

Treatwell co-founder and CEO, Laurens Groenendijk, said the acquisition has “formed the undisputed leader in the European market”:

“Our geographical coverage and our cutting-edge technology complement each other perfectly, as do our cultures and ambitions. We are thrilled to be part of this exciting venture.”

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