Wayra announces latest crop of digital start-ups to join programme

Educational bedtime stories and leveraged sports betting amongst firms selected for Wayra and Wayra UnLtd programmes

O2 parent company Telefonica today announced the latest crop of tech start-ups set to join its Wayra and socially-focused Wayra UnLtd accelerator programmes.

A group of 13 companies will now be based from Wayra’s London headquarters and gain access to up to €40,000 in funding, as well as dedicated mentoring and support.

The winners were selected from a pool of 30 finalists, following a two-day intensive pitch process in which firms were judged by a panel of experts drawn from tech, venture capital and social enterprise.

Seven companies were selected for the Wayra UnLtd programme, which focuses on accelerating early-stage tech firms solving ‘social problems’ and is backed by the UK government and social entrepreneur support network Unltd.

The start-ups selected for the UnLtd programme were:

  • Applyed: A digital school admissions platform to find the ‘best education for your child’
  • Get Out Explorers: A website and iPhone app to teach children about the natural world
  • The Busking ProjectKeeping: The ‘Time Out, Tinder and Foursquare of busking’ allowing users to locate and track buskers and busking opportunities
  • Proversity.org: An online alternative to traditional universities built by employers
  • Roadio: Apps for driving instructors and learner drivers
  • Dream Learners: Teaching app which educates children through the ‘magic of storytelling’

Six companies were selected for the more general Wayra tech start-up accelerator programme. These were:

  • CLOUDWEAR/iWUNTA: A messaging system for arranging meet-ups with friends
  • DOOWAPP: Messaging system allowing users to play song lyrics within messages
  • LEVBET: Leveraged sports betting
  • OpenDesk: Downloadable design sheets for workplace furniture which can be made locally
  • RotaGeek: Online shift scheduling
  • Yoyo: Retail marketing engine powered by in-store mobile transactions

Gary Steward, director of the Wayra and Wayra UnLtd academies in London, said: “We are delighted that such a world-class panel has awarded a high calibre of start-ups a place within the academies.

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“We are confident that through funding, mentoring and the support of a multinational business in Telefónica, we will be able to give them the leg up that they need on the path to success.”


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