What is search engine optimisation (SEO)?

The behind the scenes efforts getting your site noticed

Search Engine Optimisation (SEO) is the process of enhancing the quantity and quality of traffic to a website through search engines. SEO practice dates back to the mid-90s when search engines were first organising web pages. It is becoming ever more important to businesses as a means of improving traffic to their sites. In general, the higher the site appears in the search results list, the more visitors it will receive via the search engine, so companies aim to get their website as high on the list as possible.

In a recent survey by SEO agency dotSEO, it was revealed that nearly a quarter of small and medium-sized enterprises still don’t know very much about search engine optimisation. It found that the majority of small firms still fail to take steps to improve their search engine rankings, despite the fact that Google remains the first port of call for most people looking for goods and services. Therefore it’s not rocket science to realise that optimising your search ranking can make a huge difference to your business’ growth.

There are a number of ways by which a business can optimise their search ranking. These include editing the content on their site and creating more relevant content that customers are more likely to search for. It is also sometimes necessary to change the HTML coding of the website in order to increase its relevance to specific keywords and to remove any barriers to search engine activities.

Thanks to: Bob Dearsley, chairman of ITPR; Craig Upton, managing director of Weblinx; David Holt, director Amplify; Reggie James & Tom Collinson, Digital Clarity; Steve Holford, marketing director, Fasthosts; Malcolm Coles


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