what3words completes $3.5m funding round led by Intel Capital

"Innovator of the Year" global mapping platform plans to introduce voice recognition and expand international presence

Location reference platform what3words, named “Innovator of the Year” at this year’s London Tech Week, has announced the closure of a $3.5m Series A funding round led by Silicon Valley’s Intel Capital.

Horizons Ventures and a number of the company’s original angel investors also participated in the round.

Launched in 2013 and featured in Startups Top 20 of 2013, what3words operates a global grid of 57 trillion 3m x 3m squares, each with a unique pre-assigned three word address – such as “crayon.giants.liking” – to help users easily find and share a location.

what3words is currently available in ne languages across 170 countries, including English, Spanish and Swahili, and has signed up the likes of offline navigation giant Navmii, the United Nations disaster recovery app UN-ASIGN and Norway’s national mapping website Norgeskart.

The global mapping start-up will use the investment to add more languages to its platform, create a voice recognition feature and expand its international presence with the opening of an office in Silicon Valley.

Arvind Sodhani, Intel executive vice president and president of Intel Capital, said: “what3words has great potential to transform how the world shares location by making it more memorable.

“Intel’s strategy is to develop the best location technologies in the world. With what3words, people can use those technologies with more precision than ever before, which presents huge efficiency opportunities for businesses.”

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