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Why you should build your own business website

With the likelihood that you’re missing out on customers without one, here’s why every start-up needs a website and the benefits of creating your own

So let’s keep this simple, should your business have a website?

The long and the short of it is YES, every business needs a website to have any chance of surviving in this financial climate.

Still to this day I hear businesses giving excuse after excuse as to why their business doesn't need a website. It doesn’t matter how big or small your business is, online or offline, you still need a website. A website helps to build trust in your business and will enable people to find or contact you.

Google searches are now the first port of call for the majority of people across the world. On average Google now process over 40,000 search queries every second which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. It’s a severe understatement to say that by not having a website you could be losing out on customers.

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Why having a website can benefit your business

It is estimated that 70% of the world’s population use the internet every day to research products and services. Without a website your business is potentially missing out on a substantial amount of business which is too valuable to lose.

Below I have explained a few of the reasons why having a website is vital in this tough economy:

Credibility. Having a professional website helps your business gain credibility, which in time helps build trust with your customers as it will give the impression you are a successful business.

Ease of access. No one likes to be hunting around for ages looking for something which should be so simple to find, having a website makes it easy for your potential customers to find you.

Go big! Whether you provide products or services, your website is a great place to sell your products to a wider market helping you grow right in front of your own eyes.

So while there’s no denying the importance of a website, what’s the best way for your business to get one? Well, why not build it yourself!

Why you should build your own website

You don’t have to be a tech wizard to design your own website; it’s so simple anyone can do it. With simply choose a cool template, add your content and publish – all within a matter minutes! Not only is it easy to do, but there’s a number of added benefits as well.

Save yourself money. Having someone create your own website can be costly. By using a do-it-yourself service you can have a first class web page designed for FREE.

Mobile friendly. automatically renders websites for mobile, 73% of consumers access websites on mobile devices and having a mobile friendly experience is key to ensuring these users choose your business.

FREE updates. With the ever changing environment in business, it is inevitable you will need to make changes to your website on a regular basis. Web designers will often charge to make changes and you will more than likely be added to a queue of work. By designing your own site you are able to make changes quickly, allowing you to react to a market change or sudden new product offering without having to wait on your web designer.

Personalisation. Standing out from the crowd is important, your web page needs to be eye catching and engaging. Do- it-yourself sites have thousands of professional and easy to use web templates available helping you design a page which suits your business. Customisation of colours, images and fonts is a simple few clicks away!

Now is the time to broaden your horizons and give your business the best possible chance of success.


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