Working with Universities – a guide to helping businesses build commercial relationships with universities – launches

New title backed by Technology Strategy Board is first to reveal wealth of opportunities for small and mid-sized businesses

Working with Universities: How businesses and universities can work together profitably, Crimson Publishing’s new no-nonsense guide to unlocking the hidden commercial potential of building a relationship with higher education institutions is now available – and Growing Business will be publishing exclusive excerpts.

Written by Adam Jolly, an experienced author and leading expert in management of growth, innovation and intellectual property, and featuring expert contributions, the book is the first of its kind to reveal how companies can collaborate and utilise the knowledge, facilities, and services offered by UK universities – and benefit commercially.

A sea-change in the way universities operate has opened up a vast array of services institutions can now offer start-up and growing businesses, such as:

… Access to innovation … Research & development … Innovation and incubation centres … Enterprise centres & business and science parks … Access to undergraduate or post-grad talent … Intellectual property commercialisation … Access to grant funding … And introductions to sources of venture funding

However, after spending months embedded with universities and seeing what they are capable of most owner-managers remain unaware of the potential, Jolly contends.

In six distinct parts, Working with Universities, offers unrivalled practical insight and advice and explores in detail: the services and expertise universities can offer SMEs; how to understand the way universities operate; accessing academic talent; utilising university expertise to carry out research and development; commercialisation; as well as detailed profiles of the most active UK universities featuring case studies of growth companies they’ve helped.

The book is available to buy on Amazon or in leading UK bookshops.


(will not be published)