World’s most influential business theories chronicled in new book

Buffett, Kawasaki and De Bono all explored

The tenets of business legends such as Warren Buffett, Guy Kawasaki and Edward de Bono are chronicled in a new book which has gone on sale this week.

Business Gurus, published by Crimson, the parent company of, aims to explore and understand the world's most influential business and management theories – through the eyes of today's commercial leaders. Entrepreneurs such as managing director of juice bar chain Crussh Chris Fung and Lara Morgan, who sold hotel toiletries business Pacific Direct for £20m, distil the teachings of their business heroes and share how the seminal theories of the world's greatest business thinkers apply to real companies. Business Gurus features 28 business gurus, with a chapter devoted to each one and providing a no-nonsense introduction to  the concepts at the heart of their vision. Ian Wallis, editorial director at Crimson and editor of Business Gurus, said:  “The book features a compelling mix of classic business thinking and the best of the new wave of digital visionaries. “Business Gurus is a compact compendium for both the general reader and those wanting inspiration to become better leaders and achieve business growth. Concise and to-the-point but very thorough, it takes readers on a journey across the best theories of the best leaders – who needs an MBA anymore?” The book is available from, priced at £12.99. The business gurus featured and what they are known for are: Charles Handy (The Age of UnreasonUnderstanding Organisations) Jim Collins (Built to Last; Good to Great) Michael Porter (Competitive Advantage) Tom Peters (In search of Excellence) Seth Godin (Purple Cow) Chris Anderson (The Long Tail) Warren Buffett (Value Investing) Napoleon Hill (Think and Grow Rich) Guy Kawasaki (The Art of the Start) Michael Gerber (E-Myth) Dale Carnegie (How to Win Friends and Influence People) Steven Covey (7 Habits of Highly Effective People) Kenneth Blanchard and Spencer Johnson (One Minute Manager; Who Moved My Cheese?) Tim Ferriss (4-Hour Work Week) Sun Tzu (The Art of War) John Kotter (Leading Change) Michael L George (Lean Six Sigma)     Peter M Senge (The Fifth Discipline) Malcolm Gladwell (The Tipping Point; Blink) James Surowiecki (The Wisdom of Crowds)     Richard Bandler & John Grinder (Frogs Into Princes: Neuro Linguistic Programming) Richard Koch (The 80/20 Principle) Edward de Bono (Six Thinking Hats) Peter Drucker (The Practice of Management) Ricardo Semler (Maverick) Robert Cialdini (Influence: The Science of Persuasion) Igor Ansoff (Corporate Strategy) Frederick Herzberg (The Motivation to Work)


(will not be published)