Marketing start-up Yieldify lands $6m funding round

Funding will enable Young Gun-founded company to significantly scale its operations

Yieldify, the Startups 100-featured “marketing experience company”, has raised $6m in funding led by Binominal Venture, with participation from Conversant CEO John Giuliani and New Look founder Tom Singh.

Launched in 2013 by Young Guns Jay and Meelan Radia, Yieldify helps marketers deliver experiences that help to engage and retain customers, increasing conversions by encouraging them to make a purchase or return to the site.

The company’s 500+ global clients include Marks & Spencer, Domino’s, Omni Hotels and Anthropologie. In February 2017 Yieldify launched the Yieldify Conversion Platform – a way to manage and measure campaigns and boost conversions. It claims to have delivered 4.5 billion interactions to date in the hands of customers.

The funding will enable the marketing firm to significantly scale its operations. Giuliani has taken up the position of chairman at Yieldify.

Radia commented: “Today’s investment is a fantastic endorsement of our vision from some of the most respected voices in the industry.

“Yieldify is on a mission to define the future of marketing and this funding will secure our ability to execute on that at speed and at scale. We’re delighted to welcome Giuliani on board as our chairman and excited to see what we can achieve with his guidance.”

Giuliani added: “The Yieldify product and the team behind it are breaking new ground in the marketing technology space; the recognition that they’ve received among the customers they work with and the investors they’ve attracted is well-earned and distinguished. This is shaping up to be an exciting journey that I’m looking forward to being a part of.”

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